Our Corporate Social Responsibility (CSR) programme is aligned with our vision to be the food specialist for everyone. We are committed to acting sustainably, protecting and nurturing the valuable resources on which we all depend. We believe that by taking good care of what we do today, we can make a real difference for tomorrow.
Go to www.morrisons.co.uk/today to view our full 2008/09 CSR report.
Managing CSR
Championed by our Chief Executive, Marc Bolland, the CSR programme is governed by a Project Team of senior Directors reporting into the Board. It is structured around three principal areas:
Environment
Taking good care of our planet. Carbon, waste and sustainability.
Society
Taking good care of our shoppers, our colleagues and their communities. Work, communities and healthy, balanced lifestyles.
Business
Taking good care as we go about our business. Sourcing, supply and engagement with stakeholders.
Each area has a cross functional Steering Group, chaired by a member of the CSR Project Team, which is supported by a number of working groups.
Identifying issues and managing CSR risks
Processes are in place to capture and address issues important to our key stakeholders. Each issue is considered for material risk or opportunity to our business, and how best to meet our responsibilities. The key issues for our business have been rated in terms of strategic and business impact. The issues with the highest impact rating are therefore most important to our business and are the prime focus of our programme.
Policies
We have a range of policies, available to all stakeholders, relating to aspects of responsible business practice. They are regularly reviewed through our CSR governance structure to ensure they remain accurate, relevant and up to date. Our CSR policies are available on our website at www.morrisons.co.uk/today
Stakeholder satisfaction
Stakeholder engagement is vital in ensuring our CSR programme remains relevant and effective. It enables us to identify issues and be responsive to changing needs by incorporating views and feedback into the development of our programme.
Let’s Grow
In September 2008, we launched our ‘Let’s Grow’ campaign. Aiming to help schoolchildren learn more about fresh produce, the scheme ties into the national curriculum and supports the government’s ‘Growing Schools’ initiative. Let’s Grow inspires children to follow a healthier lifestyle through learning about growing fresh fruit and vegetables at their own school. Vouchers were given to shoppers for every £10 they spent with us, which could then be redeemed by schools for new gardening equipment. The campaign was an outstanding success with over 18,000 schools enrolling nationwide.
