Annual report and financial statements 2009
What makes us different from other supermarkets is our own supply chain, our own manufacturing sites and ‘Market Street’.
We make and pack our produce
Fresh produce is washed, graded and packed in our own packing facilities. We have three bakeries producing six million loaves, rolls and muffins each week. We own abattoirs and supply meat to the stores, where it is cut instore by trained butchers. We make fresh meat products like pies, burgers and sausage rolls in our meat processing plant.
We supply direct to stores
We have 12 distribution centres and our own fleet working around the clock to deliver the freshest food to our stores.
Our fresh food production, delivery and in-store preparation gives us control over cost, quality and freshness. Bring this together with our great prices and great shopkeeping skills and our vision is clear. Food specialist, because our expertise helps us deliver fresher food than anyone else; For everyone, because our great food is also great value.
See Our strategy
Our vision is realised through three brand values: Fresh, Value and Service.
Market Street is a unique shopping experience and is central to the Morrisons food offer. It contains a number of different areas, where all our fresh food is stocked, prepared and served by our staff, giving the feel and service of a traditional market. Our staff know their trade, and we have more craft skilled staff than any other supermarket.