08/11/2007
Morrisons has picked up two prestigious titles at the national awards for The Pizza Pasta and Italian Food Association (PAPA) held last week:Supermarket Fresh Pasta Retailer of the Year and Supermarket Frozen Pizza Retailer of the Year.
Morrisons won the awards for the performance, growth and development of its product range and its support of the fresh pasta and frozen pizza categories.
Jim Winship, Director of PAPA commented, "The Pizza Pasta and Italian Food Awards are organised to encourage and recognise excellence within the industry. Entries are judged both on the performance of the business in the sector as well as the product range, quality and support given over the year. Morrisons stood out from its competitors across these areas, and has a fresh pasta and frozen pizza offering to be proud of, so deserves to be crowned Retailer of the Year in these categories."
Throughout the year Morrisons has launched new lines and varieties of fresh pasta and frozen pizza, plus regular product promotions such as ‘Buy One Get One Frees’, to encourage customers to try something different. Great tasting products from Morrisons include The Best Spinach & Cheese Medaglioni, limited edition lines such as Pesto & Mozzarella Sacchettini, and innovative pizzas such as Deep Pan Spicy Beef.
Kate Beattie, Morrisons Italian Foods buyer is thrilled that the hard work given to growing the ranges and the fresh new products have been recognised. "I am delighted that we have won these two awards from such a prestigious organisation. We have a wide range of over 20 fresh pasta lines, plus over 30 frozen pizzas, and are constantly reviewing the range, introducing new products and flavours for our customers to enjoy."
For more information or samples of Morrisons fresh pasta or frozen frozen pizzas please contact Debbie Clarke on 0845 611 5366 or debbie.clarke@morrisonsplc.co.uk