In our series of TV ads, Ant and Dec lift the lid on Morrisons ‘difference’ – the real craft skills and expertise in our stores! The Geordie duo’s co-stars come direct from Morrisons stores to our screens to demonstrate to the celebrity pair (and the viewing nation) the traditional skills found at our Market Street counters.
What’s so special about Morrisons fresh meat and fish? Take a look at the behind the scenes action from our Butcher and Fishmonger TV shoots. Our ‘making of’ video follows celebrity duo Ant & Dec filming their first Morrisons TV adverts alongside Morrisons Fishmonger, Dan Parr and Morrisons Butcher, Antony Ward. Meet Trojan the bull and learn the tricks of the trade to tell if your fish is fresh!
We see Morrisons Jarrow Fishmonger, Dan Parr and Antony Ward, Morrisons Butcher in Knottingley as more than a match for Ant and Dec's banter as they guide the celebrity entertainers through the real journeys of the fresh meat and fish bought by customers from Market Street. Viewers are taken, with Ant and Dec, from quayside and farm into store where Dan and Antony demonstrate their Academy trained skills and expertise.
Our campaign featuring Ant and Dec continues, with the cheeky duo this time discovering the craft skills and expertise found in a Morrisons Bakery and Cake Shop. Bakery manager Andy Leroy explains to Dec how a wide range of bread is baked fresh in store every day. Meanwhile, Ant takes a particularly keen interest in Cake Shop supervisor Natalie’s fresh cream cakes.