We're egg-static at Morrisons. We've received a Compassion in World Farming (CIWF) Good Egg Award commendation for our commitment to ensure that 100% of Morrisons own brand shell eggs are free range by 2010.
CIWF
The CIWF is recognised as the leading international farm and animal welfare organisation actively campaigning to improve the lives of farm animals all around the world. Their recognition of our efforts to provide Morrisons customers with top quality, ethically sourced produce is high praise indeed.
Rowan West-Henzell, Food Policy Manager from the CIWF said, “This is really encouraging. Consumers need retailers to help them do the right thing and by going free-range on all own label shell eggs and egg ingredient in 'The Best' premium range, Morrisons is making it easier for their customers to be ethical and animal friendly.”
Listening to you
Listening to our customers' concerns over the provenance and quality of our food is something we take very seriously at Morrisons, and the Good Egg Award commendation reflects this. Ken Foster, Fresh Foods Director at Morrisons welcomed the news, saying: “We are committed to farm animal welfare and we understand that our customers are increasingly concerned about the health and wellbeing of poultry when they purchase shell eggs. We are delighted to receive a Good Egg Award commendation for our commitment to 100% of own brand shell eggs being free range by 2010.”
Morrisons is currently 45% towards our target for 100% of own brand shell eggs to be free range by 2010. We are also proud of the fact that 100% of the egg ingredient in our premium ‘The Best’ range is already produced from free range hens and we are now looking to extend this to other own brand products.
Did you know?
- Eggs are a great source of protein, iodene and vitamins A, B12 and D.
- The average hen lays between 250 and 300 eggs per year.
- The average UK consumer is said to eat 170 eggs per year.
