We're proud to announce that all of the fresh beef, pork and lamb sold in our more than 350 stores nationwide is all sourced from British farms.
As of March 2008, all the fresh beef sold in Morrisons stores nationwide is 100% prime and 100% British. This means that Morrisons is the only top supermarket in the UK where all of the fresh beef, lamb, pork is now 100% British sourced.
Morrisons Corporate Affairs Director, Chris Blundell, comments: “We are different from the other major supermarkets in that we specialise in food – we source and process fresh food ourselves and prepare it freshly in store. We already sell only 100% British fresh pork and lamb and this move to 100% British fresh beef is part of our commitment to offering fresh, British sourced food wherever we can and supporting British farming.”
And Peter Kendall, President of the National Farmers Union (NFU), has welcomed the move. “This is really good news. The fact that one of Britain’s leading supermarkets is moving to 100% British fresh beef will be tremendously encouraging to livestock farmers. It is a reflection both of the excellence of the product, and of the support it enjoys from British consumers, and as such sets an example that we very much hope all of the major supermarkets will follow.”
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