We're proud to announce that all of the fresh beef, pork and lamb sold in our 376 stores nationwide is sourced from British farms. This means that Morrisons is the only top supermarket in the UK where all of the fresh beef, lamb, pork is 100% British sourced.
So whether you’re ordering pork chops the way you like them from one of our in-store butchers or picking up a steak, you know you’ll be enjoying 100% British meat.
Something else worth noting is that the majority of the fresh meat on our shelves is also cut and prepared by our in-store butchers. Which means you can always be sure of a fresh cut of meat and a wide variety of choice.
Morrisons Corporate Affairs Director, Richard Taylor, comments: “We are different from the other major supermarkets in that we specialise in food – we source and process fresh food ourselves and prepare it freshly in store. We sell only 100% British fresh pork, beef and lamb as part of our commitment to offering fresh, British sourced food wherever we can and supporting British farming.”
Peter Kendall, President of the National Farmers Union (NFU), has welcomed the move. “This is really good news. The fact that one of Britain’s leading supermarkets is moving to 100% British fresh beef will be tremendously encouraging to livestock farmers. It is a reflection both of the excellence of the product, and of the support it enjoys from British consumers, and as such sets an example that we very much hope all of the major supermarkets will follow.”
