Wm Morrison Supermarkets Plc Cookie Policy
What are cookies?
Modern websites are powered by lots of bits of computer technology, many of which involve other computers effectively ‘talking’ on a regular basis to your computer or mobile phone as you use the internet. Cookies are just one of these technologies.
A ‘cookie’ is technically a very short piece of computer code that can be loaded (or ‘set’) onto your computer or mobile phone when you access or do something on a web page. Once set, it can be accessed by that website, and potentially some other computers from time to time. It’s not harmful to your computer or mobile phone like a virus or other malicious code.
Cookies are used for lots of different purposes. For example, they can power shopping baskets, help keep you secure, allow pre-population of forms, and enable a website provider like us to understand how their website is used. They are also used to drive online advertising that is relevant to you by building up a picture of what you are interested in from your use of the internet.
Cookies have a lifetime. Many only last until you close your browser or for a short time. These are called ‘session cookies’.
Some last far longer though, for example, to enable a website to recognise you when you return to them. These are called ‘persistent cookies‘. Where possible, we’ll let you know how long these cookies last for.
Cookies set directly by a website owner (like us) are generally known as ‘first party cookies’. Many (if not most) modern websites also use bits of hidden technology provided by other parties. Online advertising is a particularly common example. These other parties may also set cookies when you use our website. If they do so, their cookies are generally known as ‘third party cookies’.
There are some other computer technologies which are technically different to cookies but are used to perform very similar jobs and function in a very similar way. For example, ‘locally stored objects’ (or ‘flash cookies’) are used to power some online video content, and ‘web bugs’ (or ‘web beacons’) are used for many of the same purposes as cookies.
If you want to know more, we suggest you visit this site. Please note that we are not responsible for other party’s sites.
Now that we’ve explained what cookies are, please read ‘How do we use cookies?’ to understand how we use them and similar technologies.
How do we use cookies?
We have set out brief details of the cookies and similar technologies we use below, together with an overview of why we use them.
Cookies we set (1st Party Cookies)
| Cookie name |
What is it used for? |
Other Information |
|
ASPSESSIONIDASRQDQQB |
This cookie is created by the website when it implements ASP.NET session state, the cookie is sent to the browser when you navigate parts of the website. |
This cookie is set in whichever part of the website you use. |
|
DeviceAction (this is a persistent cookie which lasts for 6 months) |
This cookie stores information about whether you should be directed to or from the mobile site. |
This cookie is set in whichever part of the website you use. |
|
MorrGlobalUser (this is a persistent cookie which lasts for 7 months) |
This cookie helps us identify you as a unique user on the website. |
This cookie is set in whichever part of the website you use. |
|
ns_cookietest |
This cookie helps us find out whether your browser is set to allow cookies. |
This cookie is set in whichever part of the website you use. |
|
ns-session |
This cookie helps us identify a user session. |
This cookie is set in whichever part of the website you use. |
|
M_geo (this is s persistent cookie which lasts for 1 hour) |
This cookie helps us find your nearest store when using this functionality on the website.
This cookie is present on our mobile site only. |
This cookie is set on the homepage and on the store locater pages. |
|
ASP.NET_SessionId |
This cookie identifies your unique session throughout your journey through the site. |
This cookie is set in whichever part of the site you use. |
|
.ASPXROLES, .EPiServerLogin |
These cookies are set when you are logged in, they are used to identify to the web site that you are a logged in user. |
This cookie is set when you login. |
|
WT_FPC (this is a persistent cookie which lasts for 10 years) |
This is a webtrends visitor cookie and is used for maintaining session and user identification. |
This cookie is set on each page of the site. |
|
clientLastPTimes, clientLastHTimes, BC_WANDWIDTH, AkamaiAnalytics_VisitLastCloseTime, AkmaiAnalytivs_VisitISPlaying, AkamaiAnalytics_VisitCookie, AkmaiAnalytics_BrwoserSessionId, AkmaiAnalyticsDO_visitStartTime, AkmaiAnalyticsDO_visitMetricsCSv, AkmaiAnalyticsDO_bitRateBucketsCsv, _tmid (this is a persistent cookie which lasts for 1 year) |
These cookies store the start epoch times of the Play and Heartbeat beacons (to track your user journey through the site), initial bandwidth capability for progressive download deliveries, the last time your browser was closed, streams playing in tabs, the number of tabs open, the ID for a visit, a visit start time and related metrics. They store required information to compute bitrate date (to calculate a user’s internet connection speed) for the visit, identify unique viewers and new viewers and help us make sure our analytics data is accurate and not misleading. |
These cookies are set in whichever part of the site you use. |
Cookies other people set (3rd Party Cookies)
| Cookie name |
What is it used for? |
Other Information |
| S1 |
This cookie stores a unique identifier given to each computer to allow log analysis to determine the number of unique users for various parts of the website. |
|
|
Evo5 (this is a persistent* cookie which lasts for 5 months), U2 (this is a persistent cookie which lasts for 3 months), ANON_ID, PREF (this is a persistent cookie which lasts for 2 years) |
We are currently looking into what these cookies do. As soon as we know, we’ll either remove them from the website if we don’t need them anymore or we’ll let you know what it they are used for. |
|
|
_utma (this is a persistent cookie and lasts for 2 years), _utmb (this is a persistent cookie and lasts for 1 hour), _utmc, _utmz (this is a persistent cookie and lasts for 7 months) |
These cookies enable Google Analytics software to work which helps us to take and analyse visitor information such as browser usage (e.g. how long you spend on our website, when you start and finish, the amount of times you visit, when your previous visit was), new visitors’ response to marketing and shopping times. This information enables us to produce reports to help us improve our website, the shopping experience and to make our marketing activity more relevant. Please note, the data stored by these cookies can only be seen by us and Google. |
These cookies are set in whichever part of the site you use. |
|
_stid (this is a persistent cookie which lasts for 11 months) |
This cookie allows you to provide information to social networking sites should you wish to do so. |
This cookie is set in whichever part of the site you use. |
|
_uset (this is a persistent cookie and lasts for 8 hours) |
This cookie is part of the feature above (_stid) that allows you to share information to your social network. |
This cookie is set in whichever part of the site you use. |
|
UID (this is a persistent cookie which lasts for 21 months), UIDR (this cookie is a persistent cookie which lasts for 21 months) |
These cookies help comScore to measure our audience size correctly. |
These cookies are set in whichever part of the site you use. |
|
Datr (this is a persistent cookie which lasts for 2 years), isd, reg_fb_gate, reg_fb_ref |
These cookies enable visitors to share content with Facebook from our website, and to show us the first and last of our Facebook pages that you visited. Facebook can track visitor information and activity connected to Facebook usage including failed log-ins and attempts to create multiple spam accounts. |
These cookies are set in whichever part of the site you use. |
|
NSC_fo1efm_qppm_iuuq, NSC_fo1efm_qppm_ttm (this is a persistent cookie which lasts for 1 year), Id (this is a persistent cookie with lasts for 1 year), Mdata (this is a persistent cookie which lasts for 1 year, OAX (this is a persistent cookie which lasts for 1 year) |
We are currently looking into what these cookies do. As soon as we know, we’ll either remove them from the website if we don’t need them anymore or we’ll let you know what they are used for. |
|
|
Icu (this is a persistent cookie which lasts for 3 months), anj (this is a persistent cookie which lasts for 3 months), uuid2 (this is a persistent cookie which lasts for 3 months), sess (this is a persistent cookie which lasts for 30 minutes). |
Run by AppNexus, a company that provides technology, data and analytics to help companies buy and sell online advertising. These cookies capture visitor information such as whether your browser is set to receive cookies and interest segments to provide you with personalised adverts when you visit other selected websites. They will also stop you seeing the same advert too many times, they collect information on what adverts you have seen, how recently they have been shown and how many total adverts you have been shown. To view AppNexus’ privacy policy see
http://www.appnexus.com/platform-policy |
|
|
id (this is a persistent cookie which lasts for 9 months), rsi_segs (this is a persistent cookie which lasts for 12 months) |
Sometimes we advertise on third party websites. DoubleClick cookies are used to help us to see which advertisements you view, click on and interact with. |
|
|
Ih (this is a persistent cookie which lasts for 2 years), pv1 (this is a persistent cookie which lasts for 2 years), Uid (this is a persistent cookie which lasts for 1 month), bh (this is a persistent cookie which lasts for 2 years), BX (this is a persistent cookie which lasts for 26 years) |
These are tracking cookies that allow us to track the user journeys through our marketing campaigns. |
|
|
Dc, aud (this is a persistent cookie which lasts for 9 months), OAID (this is a persistent cookie which lasts for 9 months), Cc (this is a persistent cookie which lasts for 9 months) |
These are tracking cookies that track the performance of our advertising spots through the site. |
|
|
ACOOKIE (this is a persistent cookie which lasts for 2 years). |
We are currently looking into what this cookie does. As soon as we know, we’ll either remove it from the website if we don’t need it anymore or we’ll let you know what it is used for. |
|
*See ‘What are cookies?’ for what these terms mean.
YouTube. Where we embed YouTube videos on our website, we use cookies to capture and analyse visitor information related to video usage such as views and shares.
Social media. We love it when you share information from our website through a social media network such as Facebook or Twitter, but when you do so, please be aware that your social network may set additional cookies and similar technologies on your computer, mobile phone or tablet device. We’re not responsible for these other cookies and technologies. Please check the privacy and cookie policies of the social media networks you use for full details of what they do.
We regularly review the cookies we and our suppliers use to keep them to the minimum we think we need. In doing so, we aim to respect your right to privacy in your online life, which is very important to us, but also ensure you have a good browsing experience and ensure we have enough of, and the right kind of information to improve our website and business.
In case you do not agree with our policy, we have provided details of how you can manage cookies yourself (See ‘How can you manage cookies?’). By following the instructions set out, you can tailor how your web browser behaves to ensure only cookies and similar technologies with which you are happy are loaded onto your computer, mobile phone or tablet device.
How can you manage cookies?
Some providers of third party cookies give you the means to opt-out of the services they provide (for example, targeted advertising). Where we are aware of our suppliers doing so, we have provided details in the ‘How do we use cookies?’ section. These providers may use cookies to power their opt-out service, so if you choose to block cookies using the means set out below, their opt-out service may cease to work and the adverts you sought to block may reappear.
The main way to manage all cookies and similar technologies that are set on your computer, mobile phone or tablet device is through adjusting your web browser settings. In practice, this process will result in some or all of them being blocked.
You’ll need to consult your browser’s user guide to see how you can use it to restrict or block cookies and similar technologies. Some browsers are more sophisticated than others in managing these technologies, so if you want greater controls, it would be worth comparing a few of them.
What will happen if you choose to restrict or block cookies?
If you choose to restrict or block cookies and similar technologies on your computer mobile phone, and/or tablet device your browsing experience is likely to change.
The extent of the changes will differ from website to website, depending on how they use cookies and similar technologies. Some websites may be completely unaffected, but you may see significant changes to others. Your browsing experience may become less interactive, less personal to you, contain more error messages, and certain websites may not work at all, or at least not as you have come to expect. For example, you may see fewer adverts, but you may not be able to make online purchases because website shopping baskets are normally powered by cookies.
Our website is designed to use cookies, so it may be affected by some or all of the issues set out above, as well as others not listed here. In particular, your shopping experience on our website will be limited to browsing and research, and you won’t be able to add products to your shopping list / basket or buy them.
Updates to this cookie policy
We review our use of cookies and similar technologies regularly (see the ‘How do we use cookies?’ section for full details).
In doing so, we may change the cookies and other technologies we use and how we use them.
As a result, we will need to change this policy from time to time to keep it accurate and up to date.
If we change this policy, we will tell you when you next visit our website, and give you a link to our revised policy. That way you can check to see if you are happy with our new policy and adjust your browser settings if you want to before proceeding any further.
Please look out for these notices in future when you are using our website.
Contact us
If you want any further information about our approach to cookies and similar technologies, our websites in general or have any other privacy questions relating to us, we’d be happy to help you. Our contact details are set out here and our address is: Wm Morrison Supermarkets Plc, Hilmore House, Gain Lane, Bradford, BD3 7DL.
Thank you for taking the time to visit our website and reading about our use of cookies and similar technologies.
Happy and safe browsing!
