Store finder

Address:  239 Holyhead Road, Wednesbury, WS10 7BD

Area:  82,000 sq ft gross area of which 35,000 is net sales area  

Key features

- Market Street: is a retail experience unique to Morrisons where all of our fresh food, much of it prepared in store, is stocked and sold. It contains a number areas, each with its own personality:

– Your Fishmonger: Trained fishmongers on hand all day to fillet and prepare any of our fish, plus advise on the best buys, choices and preparation ideas

– The Bakery: Craft bakers baking bread in small batches throughout the day so you can buy freshly baked bread

– Family Butcher: A friendly ‘real’ butcher able to cut and prepare meat the traditional way, offering a larger variety of cuts that any other supermarket

– Fresh To Go: Making salads and sandwiches in store from scratch using only fresh ingredients

– The Cake Shop: Packed full of freshly prepared cakes, doughnuts and cream cakes filled in store throughout the day

– Oven Baked: Offering roast chickens, spare ribs, sausages and a range of pies, all cooked in store and served from the oven

– Delicatessen and Deli Express: With a range of cooked meats, cheeses, olives, and an extensive range of British and continental products

– Greengrocer: Where our trained greengrocers can offer advice on fresh fruit and vegetables, salads, fresh flowers and indoor plants

- Health & Beauty: A comprehensive range of health and beauty products and fragrances

- Home & Leisure: Collections of soft furnishings, towels, bed sets, cushions, tableware, cookware and utensils along with a selection of electrical items from televisions and music systems to toasters and kettles

- Café: With 176 seats and offering an extensive variety of freshly prepared and cooked food, meals for children, plus a wide assortment of hot and cold drinks

- Parking: Free for 434 vehicles, including 28 designated for blue badge holders and 21 for parent and toddler

- Dry Cleaning facilities

- Facilities for our disabled shoppers

- Baby Changing facilities

- Two 24 hour Cash Machines outside the store

Manager
Jim Brice brings a wealth of retail knowledge to the new Wednesbury store, obtained over his extensive retail career. His career with Morrisons originated in Halesowen Safeway 17 years ago as a fresh-faced 17 year-old produce assistant. He has since held a variety of roles, including a company trainer, deputy general manager and store general manager at five Morrisons stores.

Colleagues
Our Wednesbury store employs 346 colleagues, 118 of whom were previously unemployed. Specialist staff include bakers who are craft skilled so that they can bake over 80 different types of bread from scratch, butchers trained in traditional craft skills to offer the freshest meat and prepare over 150 cuts, and fishmongers equipped with the skills to prepare over 110 different cuts of fish.

Site
Morrisons new 35,000 sq ft store on Holyhead Road is built on a seven acre site that was formerly an old shopping centre. Whilst excavating the site, many historical items were found including pottery and evidence of old clay kilns. These local artefacts will now be represented in the design of the supermarket and the surrounding area, making the new store truly unique to Wednesbury.

Building
Morrisons considers the environmental aspects of all of our new-build stores. Our own experienced management teams influence all new developments. Each store is designed individually, creating buildings with style and character that are sympathetic to their locations and environment.

Artwork
To enhance the local environment, the area around the store and adjacent car park has been extensively refurbished, including a number of art works and heritage touches. The kilns theme was used to create a feature in the public space opposite the town’s new outdoor market and a decorative paving maze has been created. This pedestrian area will provide access to the store via Dudley Street and the bus station.

The store also features four towers, each with artwork panels representing something specific to Wednesbury, such as historical figures Jon Wesley and Dick Turpin, and symbolic industrial images like steel and pottery manufacturing and transportation for which the town is famous. 

Local suppliers 

Cornpoppers Ltd
Cornpoppers was established in 1979 and is one of the largest independent manufacturers of popcorn in the UK.

Mick Ryan, Sales Manager for Cornpoppers said: “After supplying Morrisons with popcorn for twelve years Cornpoppers are delighted to have a new store opening within half a mile of our factory. You can't have your popcorn much fresher than that!”

Red Mill Snacks
Red Mill Snack Foods Limited is one of the UK's leading manufacturers of savoury snacks. The company's most well known brands include Transform-A-Snack, the 'Big Bag' snack range, Mr Porky's pork scratchings, plus a range of 10p price-marked children's snacks including Quarter Backs, Tangy Toms, Krunchie Sticks, Oinks, Onion Rings and Petrified Prawns.

Sarah Nunn, marketing and sales controller for Red Mill Snack Foods, said: “We welcome Morrisons arrival in Wednesbury and look forward to working closely with them to develop a range of snack products that satisfy the needs of their customers, whatever the occasion. “Red Mill produces around half a billion bags of snacks for retailers all over the UK every year, but having this blocal contact and regular communication means we can be sure of getting the offering for Morrisons Wednesbury just right.”

Local Businesses 

O’Connell’s Fruit and Flowers
O'Connell's Fruit and Flowers have been established in Wednesbury for over 100 years. As one of the town’s oldest businesses, they make every effort to ensure that they maintain the high standards that have made the company what it is today. Bridget Coles, owner of O’Connell’s Fruit and Flowers, said: “I think Morrisons coming to Wednesbury is fantastic! It’s a wonderful opportunity for the oldest trader in the town to welcome the newest. Morrisons’ background is similar to our own, having started as a market stall in Bradford, they understand the meaning of community. Following this redevelopment, I hope we can go on to work together for another 100 years.”